Hello. I’m Michelle – and this is my blog, where I like to write about people, brands, culture, work, and mental health. I find writing causes me to be more observant, which makes me better at my job, which is to help brands create better connections with their consumers by researching needs, behaviors, culture and business. I love what I do. I have partnered with brands including Aetna, Coca-Cola, Budweiser, Revlon, L’Oreal, Olay, David’s Bridal, Nyquil, Old Spice, Philips, and others to create innovative marketing campaigns and new products. In my spare time, I have even launched a few brands of my own.
Feel free to reach out if you are interested in working together, or just want to grab a coffee.