Does adding the phrase ‘that doesn’t suck’ to the product make sense?

If yes, you may be on to something.

Some examples..

  • Affordable coffee that doesn’t suck
  • Stock photos that don’t suck
  • Cable providers that don’t suck
  • Healthcare plans that don’t suck
  • High heels that don’t suck

And ones that make less sense:

  • Perfumes that don’t suck
  • Restaurants that don’t suck
  • Books that don’t suck

Looking for problems (or simple annoyances) is a quick route to ideas

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