All talk these days is about getting commercials to go viral.

Yet – there’s still something (a lot) to be said for the commercial that captures my attention, even if I don’t decide to post it in Facebook.

Most commercials on CNBC are boring. But this one cut through all the clutter. I actually turned around to see what was going on in the commercial. That’s not measurable in hashtags, but it might show up on Booking.com’s bottom line.

Making something boring, interesting? That’s good advertising.

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