RE: Bing post below – This is a much better than the Golden Globes ad they premiered last night because it relates to a benefit of Bing – searching & finding information online.
Well, this campaign gave consumers a reason to use Bing. By placing photos of the Decoded book that Jay-Z wrote where they actually took place in the city. When there wasn’t a wall or billboard to place the text – they created it! They put the text on plates, pools, or even pool tables!
Not only fans were talking about this campaign but even celebrities had something to say. This created a lot of buzz for Bing since their average time on their site grew to 11 minutes. But not only did Bing get a lot of awareness so did Jay-Z. His Facebook fans grew by one million and when his book Decoded was released it was on the best seller’s list for nineteen weeks!