9 Social Media Hoaxes in 2013

A trending article on Mashable is “9 Social Media Hoaxes You Fell for in 2013,” including a fake Paris Hilton tweet, and Elan Gale’s hilarious faux airline battle over Twitter on Thanksgiving weekend.


It got me thinking about how every advertiser is focused on creating trendable content, yet most of these were created by regular people, and the premises are completely made up. Nevertheless, most are pretty genius.

Could brands harness the power of these internet hoaxes? Or would they get in trouble for misleading the public?