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looking for brand space in athletics

Photo cred: https://www.youtube.com/watch?v=GP7lngAGpQk If I was launching an athletic brand, how would I do it differently? While biking down New York's West Side highway I pedaled past a young blonde woman,  mid jog in the opposite direction. Clamped to her... Continue Reading →

Unboxing Samsung’s “Unbox your phone” campaign

I've seen this "Unbox your phone" Samsung campaign in a few places around New York. I like the photography. It's eye catching and beautiful. But from a messaging standpoint I can't tell if it will be effective. It feels similar... Continue Reading →

The importance of admitting you don’t know everything

Empathy is my job. Literally. Clients pay my employer (and, indirectly, me) to help them get in tune with how their customers feel so they can develop better communications for them. I love what I do. But after an uproar from Black Twitter over a... Continue Reading →

what comes next?

After Facebook eats Snapchat's lunch through it's incessant copying of features? After everyone is stuck in Facebook's ecosystem to share, story, filter, react, live video, chat, videochat, bot-chat, voice-chat, read, buy, and more? After Facebook's KPI-driven managers tell their product teams to come up... Continue Reading →

If we want better news, we need to pay for it.

Was the Oscars mixup really that big a deal? For Twitter, maybe yes, but was it enough to warrant the production of articles retelling the mishap all over the web, including the front page of the NYTimes (plus a few other posts... Continue Reading →

Will brands take the place of journalism?

In the past few weeks, The NYTimes, The Washington Post, and The Atlantic have all made public cases for people to pay more attention to their journalism. The NYTimes and The Atlantic went so far as to hire some of the... Continue Reading →

the feel good diet

Weight. It's the focus of almost every diet. But the diet industry makes money off people consistently failing to make the decisions to lose weight. Why is failure so rampant? For me, it comes down to the difference between short... Continue Reading →

the difference between okay advice, good advice, and great advice

When I present my very #blessed dilemma (stay at a job I love, or attend a top business school for free), most people are quick to frame their advice in terms what they think I want: "Free tuition?! Are you kidding? Obviously... Continue Reading →

does a woman ever want to look… older?

As a woman and former Olay marketer, I have been groomed to care for my skin in a bid to seal it in time. My skincare routine has included moisturizers, eye creams, weekly masks, vibrating cleansers, exfoliators, skin oils, brightening creams, peels,... Continue Reading →

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